RUBEN ALVAREZ
BE NOTORIOUS
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Create a magnetic brand with proven principles. The main point of a brand is to have others come to you. You are the business. Make your brand stand out from the rest. Unrivaled and notoriously known.
BRANDING
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Ruben Alvarez has become the go-to expert for creating a brand.
His main message is:
"Sales will bring you money, but the brand will bring you a legacy."
When you create a brand, you give yourself freedom. You no longer need to worry about losing customers, pricing discounts and other minimal issues.
The brand is not for you. It is for your business, your customers and your employees. They need to see you win.
A well put together brand will tell your story without you ever opening your mouth to speak. Customers will repeat the story for you and explain to others who you are and what you stand for.
A business that cannot replicate the sales it did last month without sales people is doomed.
The more time and energy you invest into promoting yourself, the faster a business will grow. The everyday consider prefers to know a person's backstory and reasons for building a business. When you run an ad, there is only a product to judge.
When you promote the person, there is so much more to relate with other than a feature. That is where the true sales making machine is.
It is in the brand. It is in the person who is able to relate to others. Show the human side to your business. The old days are gone. The new days of marketing and brand are upon us.
Brand is your all.
The Black Book of Branding is not a motivational book. It is a manual.
An Amazon Best Seller, this book breaks down how brands are actually built, remembered, and trusted in the real world.
Not through logos, colors, or trends, but through psychology, perception, and positioning. Inside, you will find the same principles used by iconic brands, influential figures, and high level operators who understand that branding is not what you say, it is what people believe about you.
Each chapter reveals a covert step behind authority, influence, and demand. From historical case studies and modern examples to psychological frameworks that shape consumer behavior, this book shows how power is built quietly and intentionally.
If you are an entrepreneur, creator, executive, or anyone tired of guessing why some brands win while others disappear, this book gives you the structure, clarity, and mindset to stop blending in and start being recognized.
This is the playbook they never teach.
And once you see branding this way, you cannot unsee it.
